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    Market Sizing Approaches and Benefits
    KevinS
    • Mar 22, 2019
    • 3 min

    Market Sizing Approaches and Benefits

    In this article we look at market sizing and how this understanding benefits organisations. As organisations grow, it increasingly becomes important to have an accurate view of the market they operate in to help: Inform strategic decisions Assess their own and competitor market share Allocate resources effectively Attract investors Importance of having ‘one truth’ Within many companies it is not uncommon for people to have very different views of the market, especially when i
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