Bad debts are a reality of business. Fortunately, we have only had one negative experience in our eight years of operation... so far....

A clear market research brief is the foundation for a successful project. Research companies use the brief to understand what is needed and work out how best to meet those needs. A proposal is prepared which shows the approach (methodology), timing and costs. Market Research Process A briefing can be verbal, but a written document or email is preferable. Taking the time to prepare a good brief helps avoid any confusion between client and research company. This is especiall

Email and the internet have enabled us to reach people far easier than ever before and is helping make market research more accessible in the UK and overseas. The Internet is also a fantastic resource for information about different research techniques and example questionnaires, giving both knowledge and confidence. Market research can be a powerful aid to decision making in any organisation. I am all in favour of companies making use of the resources available and conduct

LATAM is a highly dynamic region that presents both challenges and opportunities for businesses and market research. In this article we highlight practical considerations to help get the most from market research in Latin America. The diverse LATAM region Latin America (LATAM) consists for four geographical regions, thirty-three countries and is home to over 655 million people (source: 2019 www.worldometers.info). Its population, natural resources and growth (in some countrie

In this article, we take a look at desk research (a.k.a. secondary research) and why it can be a valuable part of an effective market...