KevinSJun 243 minIs it Safe?As the pandemic continues to unfold, having a clear understanding of the views of customers, employees and suppliers is crucial.
KevinSOct 1, 20193 minOnline research in Latin AmericaAn online project in Peru demonstrates the value of local understanding and adaptation to get the most from international market research
KevinSMar 22, 20193 minMarket Sizing Approaches and BenefitsIn this article we look at market sizing and how this understanding benefits organisations. As organisations grow, it increasingly become...
KevinSFeb 20, 20194 minWriting a Good Market Research BriefA clear market research brief is the foundation for a successful project. Research companies use the brief to understand what is needed a...
KevinSFeb 14, 20194 minFive Steps for Effective Market ResearchEmail and the internet have enabled us to reach people far easier than ever before and is helping make market research more accessible in...
KevinSFeb 6, 20193 minMarket Research Challenges and Opportunities within Latin America (LATAM)LATAM is a highly dynamic region that presents both challenges and opportunities for businesses and market research. In this article we h...
KevinSFeb 1, 20193 minDesk Research - a Vital Part of an Effective Market Research Strategy In this article, we take a look at desk research (a.k.a. secondary research) and why it can be a valuable part of an effective market res...
