Advantage Market Intelligence Ltd was formed in 2014 by Kevin Simmonds, a career market researcher with over twenty five years' experience in both agency and global client side roles:
  • Six years within European and global roles managing the market intelligence for a Fortune 500 company.

  • Twelve years within commercial and public sector focused market research agencies.

  • Market Research Society Certified member and Company Partner


The guiding principle for Advantage was to provide high-value, cost effective market research and insight solutions by meeting clients' needs through a combination of in-house services and those offered by a network of proven partners.  

With our approach, clients benefit from:

  • Senior involvement throughout all stages of the project. 

  • A proven model of trusted network partners.

  • Experts teams created (specific skills sets and geographical coverage) to meet the needs of each client, with out the large agency overhead cost or constraint.

  • Confidence that our solution and delivery is tailored to their specific needs.

  • A cost effective solution due to low overheads and agile practices. 

  • Tailored support: flexibility to meet your needs as a consultant, an outsourced market research manager or a full service research agency. 


Advantage Market Intelligence Ltd combines the agility and personal touch of a consultancy with the experience and capabilities of a much larger agency to be able to deliver projects of any size and complexity.  

Four core values guide our operations in the UK and overseas. 

  • Intelligence that gives you a competitive advantage.

  • We invest time to understand your needs to be able to recommend the right solution.

  • Expert insight support that improves decision making, reduces risk and increases your profitability. 

  • A unique position, combining strong in-house capabilities with those of a network of specialists and local partners.

  • Track record of adding value in a diverse range of organisations.

  • Client side and agency experience means we understand your needs and also project practicalities.

  • We will not promise what we can't deliver. 

  • We respect customer relationships, ours and yours.

  • We operate in full compliance with industry codes of conduct and legal requirements, without exception. 

  • Partners are selected based on trust and capabilities, not on commission.

  • We will tell you if a project is not going to plan and the required corrective actions.

  • Flexible methodologies.

  • Expert support when, where and how you need it

  • Scalable solutions to fit budget and time constraints 

  • The right solution at the right price.

© Advantage Market Intelligence Ltd.

14 Park Row




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