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Senior-Led Market Analysis Services with Global Commercial Experience
Advantage MI provides independent, senior-led market analysis services to commercial organisations in the UK and internationally. With over 25 years of experience in market intelligence and strategic research, we support leadership teams with structured insight that informs high-value commercial decisions.
Our work is grounded in practical commercial experience. The founder of Advantage MI has led global market intelligence functions within a Fortune 500 organisation, managing international insight programmes across multiple regions and sectors. This background ensures that our market analysis services are aligned with real-world strategic decision-making at board and executive level.
We understand what commercial organisations require from market intelligence: clarity, rigour and actionable conclusions.
Our Expertise in Market Analysis
Our core capability lies in delivering structured market analysis services that combine:
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Market sizing and forecasting
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Competitive landscape analysis
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Market attractiveness assessment
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Opportunity identification
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Commercial viability evaluation
We work closely with leadership teams, investors and strategy functions to ensure that our analysis addresses the specific commercial questions that matter.
Our approach is data-driven, transparent and tailored to each client’s objectives.
Samantha
May
Marketing Executive
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Meet the Team
Kevin Simmonds
A career researcher with almost thirty years' experience including both agency and international client-side market research roles.
Maria Jesus Alfaro PhD
Maria Jesus (MaJe) is a bi-lingual researcher with over ten years' experience in urban, social and commercial topics. MaJe manages projects across Latin America.
Claudia Vega
Claudia has a degree in tourism administration and specialism in the public sector. Her experience includes public management, volunteering and development of social and research programmes.
Claudia has also manged her own business prior to joining Advantage.
Merlyta Jimenez
Merlyta holds a degree in Administration and brings experience from the tourism industry, management services, and public sector research projects.
She has strong desk research and market analysis skills, turning data into meaningful insights that support smart business decisions.
Four core values guide our operations and with our work with partners.
Further information about the company can be found here:
If you are evaluating a new market, assessing competitive positioning or planning strategic expansion, we can support you with tailored market analysis services aligned to your commercial objectives.
Contact our team to discuss how Advantage MI can provide the clarity and evidence required for confident decision-making.