Senior market insight without the large consultancy overhead

​Advantage Market Intelligence is a small, independent market research and market intelligence consultancy.

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We help businesses make better decisions by providing clear, practical evidence on markets, customers and competitors.

That might mean assessing a new market, understanding competitors, sizing an opportunity, testing customer demand or helping a team decide where to focus next.

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Because we are small and senior-led, you work directly with experienced researchers throughout the project.

There are no layers of account management and no unnecessary complexity.

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Experienced, practical and independent

Advantage Market Intelligence was founded by Kevin Simmonds, a market research and market intelligence professional with more than 30 years' experience. His background includes both agency-side and senior in-house roles, including responsibility for global market intelligence within a major international business.
 

That experience means we understand both sides of the relationship: how to carry out robust research and how insight needs to work inside a business.

Our focus is always on helping clients answer the commercial question behind the research.
 

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What makes us different

Senior involvement throughout

The person you speak to at the start of the project stays involved throughout.
We believe this leads to better research, faster understanding of the issue and clearer recommendations.
 

Research designed around the decision

We do not start with a standard methodology and try to fit your problem into it.

We start with the decision you need to make and design the research around that.
 

Practical, not academic

Our work is evidence-based, but always commercially focused.

We aim to make the findings easy to understand and useful in practice.
 

Independent challenge

Good research should not simply confirm what people already hope to be true.

We provide an objective view of the evidence, including risks, limitations and areas where the case may be weaker than expected.

Flexible scope

Not every question needs a major research programme.

We can provide anything from a focused piece of desk research to a wider market opportunity or customer study.

We will recommend the level of research that is appropriate to the decision.

Who we work with

We work with organisations of different sizes, including:

• Growing and owner-managed businesses

• Marketing and strategy teams

• Professional services firms

• Consultancies and agencies

• Universities and public-sector organisations

• Larger international companies

 

We are particularly well suited to businesses that need experienced research support but do not have a large internal insight team.

Fractional insight support

In addition to project work, we also provide flexible in-house support.

This can include:

• Fractional Insight Manager support

• Short-term cover

• Additional capacity during busy periods

• Research planning and supplier management

• Coaching and training for internal teams

• Help setting up or improving an insight function

This gives organisations access to senior experience without the cost or commitment of a full-time hire.
 

How we work

Our approach is straightforward.

We start by understanding the business question and what decision the research needs to support.

We then identify the most practical way to answer it using the right combination of desk research, market data, competitor analysis and primary research.

The result is a clear view of what the evidence says, what it does not say and what we believe it means for your business.