An online project in Peru demonstrates the value of local understanding and adaptation to get the most from international market research

LATAM is a highly dynamic region that presents both challenges and opportunities for businesses and market research. In this article we highlight practical considerations to help get the most from market research in Latin America. The diverse LATAM region Latin America (LATAM) consists for four geographical regions, thirty-three countries and is home to over 655 million people (source: 2019 www.worldometers.info). Its population, natural resources and growth (in some countrie