KevinSOct 1, 20193 minOnline research in Latin AmericaAn online project in Peru demonstrates the value of local understanding and adaptation to get the most from international market research
KevinSFeb 20, 20194 minWriting a Good Market Research BriefA clear market research brief is the foundation for a successful project. Research companies use the brief to understand what is needed...
KevinSFeb 6, 20193 minMarket Research Challenges and Opportunities within Latin America (LATAM)LATAM is a highly dynamic region that presents both challenges and opportunities for businesses and market research. In this article we...
KevinSFeb 1, 20193 minDesk Research - a Vital Part of an Effective Market Research Strategy In this article, we take a look at desk research (a.k.a. secondary research) and why it can be a valuable part of an effective market...