An online project in Peru demonstrates the value of local understanding and adaptation to get the most from international market research

A clear market research brief is the foundation for a successful project. Research companies use the brief to understand what is needed and work out how best to meet those needs. A proposal is prepared which shows the approach (methodology), timing and costs. Market Research Process A briefing can be verbal, but a written document or email is preferable. Taking the time to prepare a good brief helps avoid any confusion between client and research company. This is especiall

LATAM is a highly dynamic region that presents both challenges and opportunities for businesses and market research. In this article we highlight practical considerations to help get the most from market research in Latin America. The diverse LATAM region Latin America (LATAM) consists for four geographical regions, thirty-three countries and is home to over 655 million people (source: 2019 www.worldometers.info). Its population, natural resources and growth (in some countrie

In this article, we take a look at desk research (a.k.a. secondary research) and why it can be a valuable part of an effective market...