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Advantage Market Intelligence Ltd.
Specialists in desk research for strategic market intelligence
From focus groups and surveys to market analysis and competitive intelligence.
We do it all and we do it well.
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Advantage is a small, but experienced company with a passion for going the extra mile for our clients.
"Working with Kevin at Advantage MI was brilliant. His expertise and knowledge, along with extensive research gave us everything we needed to make an informed decision about how to expand internationally and begin our go-to-market plan. All pieces of work were delivered to a high quality, on time and in a format which was easy to share across the business, making the process a whole lot easier.”
"“We are very happy to work together with María Jesús and the entire Advantage team. Throughout different projects in which we have collaborated across Latin America, they have more than demonstrated their professionalism, dedication and knowledge. For us, as Integra-Smollan, it has been very gratifying to work with Advantage since it provides us with all the integral solutions to our requirements. We hope to continue with this alliance over time since we fully trust their capabilities.”
We have over fifteen years’ experience using desk research to analyse industries, markets and competitors in the UK and internationally.
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We deliver clear, concise and fully referenced information that can be trusted and acted on. This includes:
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Market size
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Macro trends driving/constraining the market
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Profiling key companies
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Competitor landscape
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Detailed analysis of key competitor strengths, weaknesses, and portfolio gaps
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Identifying routes to market & key contacts
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Product comparison
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Analysis of a client's own capabilities and market fit
Recent projects include:
Our analysis framework can be applied to any industry and combines multiple tools with up-to-date information sources and a rigorous desk research process.
UK
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Transport sector (road, rail, air, airports, freeports etc.)
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Market size estimations for new consumer products.
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Electric vehicle and infrastructure
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Telecom infrastructure market
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Brexit impact (multiple sectors including energy, construction and retail)
International
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Water, energy and agriculture sectors in South Africa
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Insuretech trends in Latin America
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Energy forecasting market: 22 countries
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European healthcare markets
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English learning in Mexico, Brazil and China
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Baby food in Nigeria, Greece and Russia
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Mobile e-commerce platforms (global)
We draw from over twenty years’ experience to create the right market research solution for your business need.
You will find us a responsive partner. We believe that market research is most valuable when it’s conducted quickly, efficiently and when its results inspire action.
We conduct qualitative, quantitative and desk research in the UK and internationally.
Some examples of recent projects include:
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Military veterans survey and literature review
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Customer satisfaction tracking for automotive and other brands
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Multiple political campaign projects in UK and Europe
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Multiple concept testing projects in UK & Europe
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In home product testing
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Survey of taxi drivers in multiple countries in Latin America
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Consumer use and attitudes to coffee drinking (out of home)
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Online community with students in Peru
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Depth interviews with Romanians living in Italy and the UK.
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Focus groups with smokers in Bolivia, Mexico and Colombia
We understand research from both the agency and client side perspective and combine this with a strong track record of quickly understanding the nuances of different markets and customers. Our main sector experience includes:
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Automotive
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Education
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Foodservice
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Hospitality
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Manufacturing
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Retail
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Technology
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Telecommunications and energy
Please click here or get in touch to find out more.
Advantage is also located in Peru and we conduct market research
throughout all of Latin America, including Mexico, Central and South America.
Whatever your questions about Latin America, we can help you find the answers.
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Our capabilities include:
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Translation
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Recruitment & incentives
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Interviewing (online & face-to-face)
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Moderation (online & face-to-face)
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150 CATI stations in multiple countries
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Over 200 street interviewers
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Viewing facilities in all main markets with remote viewing capabilities
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Access to multiple international and regional online panels.
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Our desk research combines high-quality global information from the British Library with country sources accessed by our local researchers in Peru, Mexico, Argentina, Guatemala, Brazil and Chile.
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For more information, please visit Advantage Latam Insights
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Recent Clients
“Advantage produced an excellent market assessment piece for us. The work was extremely thorough and was presented clearly and in a very user-friendly format. Kevin was a pleasure to work with, always responding quickly to requests and definitely going the ‘extra mile’ to ensure we were happy with the output. We had the utmost confidence in the advice and recommendations made to us and I wouldn’t hesitate to recommend Kevin to anyone looking for an experienced desk researcher.”
Advantage Market Intelligence Ltd. is an accredited Company Partner of the Market Research Society, the world's leading market research authority. All MRS Company Partners commit to and are regulated by the MRS Code of Conduct which ensures professional and ethical research of the highest standard.
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As an ESOMAR member we comply with the ICC/ESOMAR International Code on Market and Social Research and ESOMAR World Research Guidelines.
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ISO 9001:2015 Certified. This demonstrates our commitment to delivering consistent quality, building lasting customer relationships and continuous improvement. ISO 9001 is an internationally recognised Quality Management System.
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