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Market Analysis Services for Strategic Decision-Making
Advantage Market Intelligence provides specialist market analysis services that help businesses assess opportunities, reduce risk, and make better strategic decisions.
We deliver clear, evidence-based insights on markets, competitors, customers and growth potential — in the UK and internationally.​
In fast-moving and unfamiliar markets, assumptions are costly.
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Our market analysis services give commercial leaders the clarity they need to:
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Size and prioritise market opportunities
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Understand competitive dynamics
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Evaluate market entry and expansion options
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Understand market drivers, constraints and trends
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Understand regulatory requirements
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Support investment, acquisition and growth decisions
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We work with clients who require robust analysis and clear conclusions, not generic research outputs.
Market Analysis Services
We deliver bespoke market analysis aligned to specific commercial questions, including:
Market Attractiveness & Opportunity Assessment
Evaluation of market potential, growth drivers, barriers and risks to support strategic prioritisation.
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Market Sizing & Forecasting
Defensible market sizing and forecasting models to support business planning and investment decisions.
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Competitor & Market Intelligence
Analysis of competitors, routes to market and market positioning to inform competitive strategy.
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Market Entry & Expansion Research
Structured analysis to support entry into new markets, sectors or geographic territories.
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Customer, Brand & Concept Research
Insight into customer needs, perceptions and decision criteria to inform product and brand strategy.
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Desk Research & Secondary Research
High-quality desk research using credible sources and clear analytical frameworks.
Our Approach: Focused, Commercial and Independent
Advantage Market Intelligence is a specialist market analysis consultancy. We have almost twenty years' experience in this field and have supported all sizes of organisation from startups to Fortune 500s.
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Our work is characterised by:
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Research tailored to the individual client and decision being made
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Independent and objective analysis
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Carefully curated information sources
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Transparent methodology and regular progress updates
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Concise reporting with commercially relevant conclusions
We focus on what the analysis means for your decision, not just the data behind it.
Sector and Market Experience
We have delivered market analysis services across a wide range of UK and international markets, covering both B2B and consumer sectors.
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Our experience allows us to:
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Quickly understand unfamiliar markets
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Identify key commercial drivers
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Provide context, not just information
If you are evaluating a market opportunity, planning growth or supporting a strategic or investment decision, we would be happy to discuss how our market analysis services can help.
International Market Research Services
We are also present in Latin America and provide fieldwork only and full service market research.
Bilingual (English/Spanish) project management for qualitative research and surveys across Latin America—recruitment, focus groups, in-depth interviews and online/CAPI fieldwork.
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Recent Clients
“Advantage produced an excellent market assessment piece for us. The work was extremely thorough and was presented clearly and in a very user-friendly format. Kevin was a pleasure to work with, always responding quickly to requests and definitely going the ‘extra mile’ to ensure we were happy with the output. We had the utmost confidence in the advice and recommendations made to us and I wouldn’t hesitate to recommend Kevin to anyone looking for an experienced desk researcher.”
Advantage Market Intelligence Ltd. is an accredited Company Partner of the Market Research Society, the world's leading market research authority. All MRS Company Partners commit to and are regulated by the MRS Code of Conduct which ensures professional and ethical research of the highest standard.
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As an ESOMAR member we comply with the ICC/ESOMAR International Code on Market and Social Research and ESOMAR World Research Guidelines.
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