Advantage Market Intelligence Ltd. 

Specialists in international market research and desk research for strategic market intelligence
 

AT A GLANCE

We help companies who want to grow their business in Latin America gather high-quality and in-depth market insights about this dynamic and historically difficult to research market.

We do this by harnessing our unparalleled market research capabilities in Latin America and producing fast and actionable results, tailored to clients’ specific business needs, thus enabling clients to understand the business environment, make better strategic decisions, be more competitive and more successful.
 

Advantage is a full service research company in the UK and Peru. With our trusted partners, we cover all of Latin America, including Mexico, Central America and South America.  

 

 

Market intelligence is market research and more. 


We provide in-depth information about your market of interest, including competitive activity, positioning and pricing, current market trends and customer attitudes.

 

Intelligence that:

  • Clearly informs market entry decisions

  • Delivers traditional market research for customer and stakeholder insights

  • Enhances market research projects: 

    • Informing and focusing the  research design 

    • Providing context to enhance your findings 


We are not just for Latin America. Our roots are in the UK and we have conducted research in over thirty countries. We are also pleased to support other agencies with fieldwork requirements.

MARKET INTELLIGENCE

MARKET ENTRY

 

Market 

attractiveness, macro trends and fit.

MARKET

SIZING

Calculating market potential 

DUE DILIGENCE

COMPETITOR

INTELLIGENCE

Strengths, weaknesses & strategy

MARKET RESEARCH

BRANDING

Needs, expectations, awareness and perceptions 

CONCEPT TESTING

Products, services, 

advertising and marketing

SATISFACTION AND LOYALTY

Customers and employees

B2B

Tailored approaches

 
OUR TOOLKIT

Qualitative

  • Focus groups

  • Depth interviews

  • Online groups

  • Online communities 

  • Observation 

  • Accompanied activities e.g. shopping & website use

  • Mystery shopping

Quantitative

  • Telephone surveys (CATI)

  • Street interviews (CAPI)

  • Online surveys

  • Mystery shopping

Desk Research

  • Context for primary research findings

  • Market sizing & trends

  • Competitors 

  • Market entry support: 

    • Suppliers​

    • Distributors

    • Customers

RECENT CLIENTS INCLUDE

“Kevin produced an excellent market assessment piece for us. The work was extremely thorough and was presented clearly and in a very user-friendly format. Kevin was a pleasure to work with, always responding quickly to requests and definitely going the ‘extra mile’ to ensure we were happy with the output. We had the utmost confidence in the advice and recommendations made to us and I wouldn’t hesitate to recommend Kevin to anyone looking for an experienced desk researcher.”

 

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Advantage Market Intelligence Ltd. is an accredited Company Partner of the Market Research Society, the world's leading market research authority.  All MRS Company Partners commit to and are regulated by the MRS Code of Conduct which ensures professional and ethical research of the highest standard. 

As an ESOMAR member we comply with the ICC/ESOMAR International Code on Market and Social Research and ESOMAR World Research Guidelines.

ISO 9001:2015 Certified. This demonstrates our commitment to delivering consistent quality, building lasting customer relationships and continuous improvement. ISO 9001 is an internationally recognised Quality Management System. 

 
If you would like to know more or have a project in mind, please get in contact. We will be happy to help. 

© Advantage Market Intelligence Ltd.

14 Park Row

Nottingham

Nottinghamshire

NG1 6GR

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