Market Analysis Services

Strategic decisions require more than assumptions. Our market analysis services help UK commercial organisations evaluate market opportunities, understand competitive dynamics and make confident, evidence-based growth decisions.

At Advantage MI, we provide structured, commercially focused market analysis tailored to strategic planning, investment appraisal, market entry and expansion. Our work goes beyond generic market research. We combine market sizing, competitor intelligence and market attractiveness assessment to deliver clear, actionable insight that supports board-level decision making.

Whether you are assessing a new sector, entering a new geography or evaluating acquisition opportunities, our market analysis services provide the clarity required to move forward with confidence.

What Our Market Analysis Services Include

Our market analysis services are designed to provide a complete understanding of market potential, structure and competitive landscape.

Each engagement is tailored to your objectives, but typically includes the following components:

Market Sizing & Forecasting

Understanding the true scale of an opportunity is fundamental to commercial strategy.

We deliver robust market sizing analysis, including:

Total Addressable Market (TAM), Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM)
Historical market trends and growth rates
Five-year forecasts and scenario modelling
Revenue opportunity modelling
Segmentation by product, geography, customer type or channel

Our approach combines desk research, industry data analysis and validation with market participants where appropriate. The result is a defensible, transparent market model that supports investment decisions and business planning.

Competitor & Competitive Landscape Analysis

No market exists in isolation. Our competitor analysis services provide a structured assessment of the competitive environment, including:

Identification of direct and indirect competitors
Market share estimation
Product and service benchmarking
Pricing and positioning analysis
Route-to-market assessment
Strengths, weaknesses and differentiation mapping

This competitive landscape analysis helps clients understand where value exists, where barriers to entry lie and how best to position themselves within the market.

Market Attractiveness Assessment

Not all large markets are attractive. Our market attractiveness analysis evaluates:

Demand drivers and structural growth factors
Regulatory and policy influences
Barriers to entry
Margin dynamics
Supplier and customer power
Substitution risks
Long-term sustainability

By combining quantitative market data with qualitative industry insight, we provide a balanced view of risk versus opportunity. This enables commercial teams to prioritise the most promising segments and avoid structurally challenged markets.

Clear prioritisation of opportunities based on a transparent methodology.

Opportunity & Growth Assessment

Our market analysis services extend beyond measurement to commercial interpretation.

We assess:

White space opportunities
Underserved customer segments
Product expansion potential
Geographic growth opportunities
Partnership or acquisition potential
Revenue capture strategies

This opportunity assessment ensures that analysis translates into clear strategic direction rather than static reporting.

Who We Work With

Our market analysis services are specifically designed for commercial organisations requiring strategic insight to support high-value decisions.

We typically support:

Corporate strategy teams assessing new markets
Boards requiring independent market validation
Product teams validating new market entry
Private equity and investors evaluating acquisition targets
SMEs planning geographic or international expansion

We understand the commercial realities of growth targets, margin pressure and competitive risk. Our analysis is focused on decision support, not academic reporting. Our experience includes management of global intelligence with a Fortune 500.

Our Structured Approach to Market Analysis

Every engagement follows a clear, rigorous process designed to ensure accuracy, transparency and commercial relevance.

1. Define Strategic Objectives

We begin by clarifying your decision context. Are you assessing market entry, expansion, acquisition or product launch? Clear objectives ensure the analysis addresses the right commercial questions.

2. Data Identification & Collection

We identify the most relevant data sources, including:

Industry reports and sector databases
Company financial disclosures
Trade association data
Government statistics
Regulatory filings
Market participant insight where required

Our focus is on reliable, defensible sources rather than speculative data.

3. Market Modelling & Analysis

We build structured market models that clearly show:

Assumptions
Data sources
Calculations
Forecast methodology

This transparency ensures that internal stakeholders can understand and defend the analysis.

4. Competitive & Structural Assessment

We evaluate market structure, competitive intensity and barriers to entry to provide context around the numbers. This is tailored to the investigation and can include financial position (published accounts), manufacturing capabilities, product range etc.

5. Strategic Interpretation & Recommendations

Most importantly, we translate data into action. Our deliverables include clear conclusions and implications for growth strategy, positioning and investment planning.

Why Choose Advantage for Your Market Analysis

There are many firms offering market research. Our market analysis services differ in several important ways:

Client Focused

We are a small company, focused on doing our best for our clients. All projects have senior team involvement throughout.

Commercially Focused

We focus on strategic decision support. Our analysis is designed to answer practical commercial questions rather than simply present data.

Independent & Objective

As an independent consultancy, we provide unbiased insight based solely on evidence and analysis.

Structured & Transparent

Our market models are clear, defensible and logically constructed. Assumptions are visible, and methodologies are explained.

Tailored Engagements

We do not use templated reports. Every market analysis engagement is built around your specific objectives, sector and growth plans.

Broad Sector Experience

We have supported clients across manufacturing, technology, professional services, infrastructure, healthcare, energy and specialist B2B sectors in the UK and internationally.

Frequently Asked Questions About Market Analysis Services

What are market analysis services?

Market analysis services involve the structured evaluation of market size, growth, competitive landscape and opportunity to support strategic business decisions. They provide quantitative and qualitative insight into market potential and risk.

How is market analysis different from market research?

Market research often focuses on customer behaviour and primary research. Market analysis takes a broader strategic view, assessing market structure, size, competition and commercial viability.

Can you find commercially sensitive information, e.g. contract prices?

We can only collect information that is publicly available. This will not include commercially sensitive information unless it has been published, e.g. press releases, company filings and information from third parties. I

How long does a market analysis project take?

Project timelines typically range from three to eight weeks depending on complexity, data availability and scope.

Do you provide international market analysis?

Yes. While many of our clients are UK-based, we regularly assess international markets and global sectors. We are familiar with international data sources and we work in multiple languages.

What industries do you cover?

We work across a broad range of B2B and commercial sectors, tailoring our approach to the specific characteristics of each market.

How much do market analysis services cost?

Costs vary depending on scope and complexity. We provide tailored proposals following an initial consultation to understand your requirements.

The scope and level of detail can be scaled to fit your budget.

If you are evaluating a new market, assessing competitors or planning expansion, speak to our team about a tailored market analysis engagement.

Request a Consultation