We offer training for companies wishing to conduct their own market research as well as bespoke courses tailored to each client's needs. Courses can be delivered online, or as a more interactive workshop.
Please contact us for course options and prices.
The content is designed to introduce different market research techniques as well as practical considerations to obtain accurate information.
We also focus on key pitfalls to avoid, such as question and interviewer bias.
Consideration is also given to analysing information, developing conclusions and recommendations.
The content is focused on how to collect, interpret and present secondary information.
Public information sources are shared to give not only the theory, but also the practical tools to conduct effective research.
The course assumes no prior knowledge of secondary research. The framework we use is applicable to a wide variety of industries and markets.