Quantitative research is about asking people for their opinions in a structured way to obtain hard facts and statistics.
Projects typically involve large samples to allow the results to be analysed by sub group (eg by country, gender, age) and to highlight significant differences. Project costs are largely determined by the sample size required.
Projects are often preceded by an initial qualitative stage, to make sure issues are clearly understood and the right aspects are quantified.
Further information can be found here:
Mystery Shopping (moment of truth)
Contact us today to find out how our insight solutions can enhance your advantage.