Insight solutions tailored to meet your needs

We provide a range of business insight solutions from fast, simple customer feedback through to strategic market and competitor assessments.

 

With support from our network partners, no project is too large or too small.

 

The insight services include desk research, market intelligence, competitor intelligence, market research, and data analytics. All the services are linked by a common aim of driving action and improving your business decision making and profitability.

 

 

Market Intelligence:

  • Market size and forecasting
  • Market and customer segmentation 
  • Trends, growth opportunities, and key drivers
  • Profiling of key customers or prospects
  • Relevant news reports for your company
  • Social media presence and sentiment analysis

 

Competitor Intelligence:

  • Competitor profiles and benchmarking
  • Ongoing industry monitoring 
  • Market competitor landscape
  • Ad hoc investigations (fully compliant with legal requirements)

 

Market Research:

  • Full service capabilities, including:
    • Quantitative: online and offline surveys, web feedback, and interviews
    • Qualitative: focus groups, depth interviews, hall tests, and product trials
    • Tools to improve your company's internal collaboration 
  • Desk research capabilities

 

Data Analysis:

  • A range of tools to enable you to grow in value while using the data you already have in your possession. The data analytics services include:
    • Dashboard creation
    • Visualisation and exception reporting to clearly highlight opportunities
    • Automated reports
    • Exception reports
    • Churned and lost customer analysis

 

If you would like to know more or have a project in mind, please get in touch. We will be happy to help. 

 

kevin@advantagemi.co.uk

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