Qualitative, Quantitative and Desk Research
We know that your business needs to move fast to outrun competitors and capture market opportunities. You will find us a responsive partner. We believe that market research is most valuable when it’s conducted quickly and efficiently and when its results inspire action.
Our mission is to create the right market research solution for your business need. That’s why, before we do anything else, we make sure that we understand your business and the specific questions you’re looking to answer. Then, we recommend the most efficient research path that best serves your unique business needs. It’s important to us that, throughout our work together, you not only find answers to your business questions but you feel that you work with a trusted partner who understands your business and wants you to succeed.
Market research breaks down into three main types, qualitative, quantitative and desk (or secondary). There is no, one 'best' method as they each have advantages and drawbacks and are appropriate to use in different situations.
Below is a quick illustration of the different types. If you are considering research, speak to us and we will be happy to give guidance on the best approach for your specific needs and budget.
In simple terms, qualitative techniques are used to help answer 'why?' objectives and quantitative techniques for 'how many?'.
Research techniques can be used stand-alone or in conjunction with others.
Costs (and time needed) vary depending on the technique used, how easy/difficult it will be to find the required people and their willingness to take part.