MARKET RESEARCH

Qualitative, quantitative and desk research solutions for B2C and B2B clients of all sizes.   

Advantage is an accredited Company Partner of the Market Research Society (MRS) and abides by the MRS code of conduct and ESOMAR guidelines.

 

We deliver solutions for clients of all sizes across a diverse range of industries in the UK and internationally. 

 

All the services are linked by a common aim of driving action and improving your business decision making and profitability.

 

QUANTITATIVE

RESEARCH

  • Surveys
    (online, telephone, face-to-face)

  • Hall tests 

  • Mystery shopping 

  • Panels

  • Product trials

QUALITATIVE

RESEARCH

  • Focus groups

  • Depth interviews

  • Online communities 

  • Observation

  • Workshops

  • Eye tracking 

OUR CORE EXPERIENCE IS IN

We are able to deliver high calibre, cost effective market research and are experienced at conducting market and competitor analysis globally.  

UNDERSTANDING MARKETS

  • Attractiveness

  • Competitor activity & strategy

  • Forecast growth

  • Trends

UNDERSTANDING PEOPLE

  • Awareness and perceptions

  • Needs and motivations

  • Segmentation

  • Social media tracking

NEW PRODUCT DEVELOPMENT

  • Concept testing

  • Idea development and refinement

  • In-use trial

  • Price sensitivity

EXPERIENCE AND SATISFACTION

  • Customer satisfaction

  • Mystery shopping

  • Net promoter Score (NPS)

BRAND AND COMMUNICATIONS

  • Creative development

  • Pre-testing

  • Tracking

GLOBAL REACH

We have conducted market research in over thirty countries and have a network of proven fieldwork partners around the world.

We have an office in Peru and have established a strong network to support projects across Latin America. Our network  includes multiple researchers and sector specialists in Brazil, Mexico, Chile, Equador, Colombia and other parts of LATAM. 

 

RECENT PROJECTS INCLUDE:
  • Customer needs to inform service design for multiple clients 

  • Brand perception studies for multiple clients

  • Concept testing for multiple clients

  • Urban development consultation in Peru

  • Changes in attitudes towards charity donations

  • Exploration of digital trends 

If you would like to know more or have a project in mind, please get in contact. We will be happy to help. 

© Advantage Market Intelligence Ltd.

14 Park Row

Nottingham

Nottinghamshire

NG1 6GR

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