We have conducted market research in over thirty countries and have a network of proven fieldwork partners in the UK, Europe, India and Australia.
Through the Independent Consultant Group (ICG) we are also connected to an international network of international researchers that provide local knowledge and specialist sector experience.
The effectiveness of market research and intelligence services can be limited without a detailed and comprehensive understanding of the sector, client and specific issues.
One company cannot profess to be experts in every industry, but through a combination of our in-house experience, time invested to understand each client, rigour and a bespoke team drawn from our professional network we are a preferred choice for many projects.
Our core focus is on B2B markets where we have global experience within several sectors and have been tracking and reporting industry developments for several years.
|BSC and facilities management|
|Healthcare (primarily infection control)|
|Industrial & institutional cleaning products|
|Retail (primarily grocery)|
Our in-house experience also includes:
|Automotive (customer experience)|
We are able to deliver high calibre, cost effective market research and are experienced at conducting market and competitor analysis globally.
|Understanding markets||Understanding people||New product development||Experience and satisfaction||Brand and Communications|
|Attractiveness||Awareness and perceptions||Concept testing||Customer satisfaction||Creative development|
|Competitor activity & strategy||Needs and motivations||Idea development and refinement||Mystery shopping||Pre-testing|
|Forecast growth||Segmentation||In-use trial||Net promoter Score (NPS)||Tracking|
|Trends||Social media tracking||Price sensitivity|