Global reach

We have conducted market research in over thirty countries and have a network of proven fieldwork partners in the UK, Europe, India and Australia.

 

Through the Independent Consultant Group (ICG) we are also connected to an international network of international researchers that provide local knowledge and specialist sector experience.   

 

Sector understanding

The effectiveness of market research and intelligence services can be limited without a detailed and comprehensive understanding of the sector, client and specific issues.  

 

One company cannot profess to be experts in every industry, but through a combination of our in-house experience, time invested to understand each client, rigour and a bespoke team drawn from our professional network we are a preferred choice for many projects.  

 

Our core focus is on B2B markets where we have global experience within several sectors and have been tracking and reporting industry developments for several years.   

 

Core capabilities:
  BSC and facilities management
  Foodservice
  Healthcare (primarily infection control)
  Hospitality
  Industrial & institutional cleaning products
  Retail (primarily grocery)
  Trade/Channel 

 

Our in-house experience also includes: 

Secondary capabilities:
  Automotive (customer experience)
  Education
  Local government
  Telecoms

Our toolkit

We are able to deliver high calibre, cost effective market research and are experienced at conducting market and competitor analysis globally.  

 

Understanding markets Understanding people New product development Experience and satisfaction Brand and Communications
Attractiveness Awareness and perceptions Concept testing Customer satisfaction Creative development
Competitor activity & strategy Needs and motivations Idea development and refinement Mystery shopping Pre-testing
Forecast growth Segmentation In-use trial Net promoter Score (NPS) Tracking
Trends Social media tracking Price sensitivity    

If you would like to know more or have a project in mind, please get in touch. We will be happy to help. 

 

kevin@advantagemi.co.uk

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